Starptautiskais tūrisma filmu festivāls
International Tourism Film Festival
Selected Entries To The International Film Festival Tourfilm Riga
Insiders Guide to Riga
The promotional films series "Insider’s Guide to Riga" was created as part of a campaign to promote Riga as a city-break destination in our target markets. The task was to create a video content for Facebook that would differ from the typical destination advertising and be appealing to a younger crowd. The solution was to create 8 fictional characters that would show the different sides of the city: creative, melancholic, party and entertainment, destination for kids etc. The videos have been used in 3-part campaign on Facebook throughout 2017 and the videos have reached almost 10 million views in our target markets.
The film presents:
- Tourism Destination - City
- Latvian tourism product